Friday, February 1, 2008
X-MEN COLLECTOR’S EDITION COMICS FROM PIZZA HUT - 1993
These comics were given away at Pizza Hut during the summer of 1993. The cartoon was still new, and this was the first time the X-Men were used as part of a large marketing campaign outside of comics. I have the first two issues, but never found the others. There were written by Scott Lobdell and drawn by various artists. Any members not in the cartoon were left out, but Lobdell seemed to be treating the comics as if they were in continuity (Jubilee comments that she's on her first trip to the Savage Land in the second issue). Pizza Hut also put the X-Men on cups and personal pan pizza boxes during this month. Pizza Hut claimed at the time that the X-Men month was their most successful kid's promotion ever. A few months later, Pizza Hut also carried X-Men videos, with a few episodes of the cartoon show and a round table discussion with Stan Lee, Bob Harras, Fabian Nicieza, and Scott Lobdell. The videos also came with mini-comics and posters by Bill Sienkiewicz (probably not the most mainstream choice). The commercial for the videos is obviously a classic.